Many coaches are stuck. Some are just getting started and have no idea where to begin. Others have been at it for a while and know something needs to change but can't figure out what.
Either way, the problem is usually the same: they're trying to build their coaching practice based on what they've been told works, instead of what actually works for them.
They market the way their favorite business coach told them to, even when it drains them. They push through exhaustion because they've been told that's what building a business looks like. They coach the way they were trained, even when it doesn't feel natural.