Dotzlaf
Lindsay
I work with coaches who believe that building an extraordinary practice should feel like becoming more of who you already are, not less.
I believe it too. And I've spent years proving it's possible.
Because I know from experience that authenticity and excellence aren't opposites - they're partners.
Whether you're just starting and want to build it right from the foundation up, or you've been at this for a while and know it's time to align what you've created with who you've become, you're here because you believe there's a better way.
I've spent nearly 10 years building exactly that for myself — and helping other coaches create something that honors both their commitment to exceptional client results AND their desire for a business that actually enhances their life.
My
Philosophy
Complicated doesn't mean better. I'll always choose the clear, direct path over the unnecessarily complex one. But simple doesn't mean sloppy.
I'm obsessed with doing fewer things at a higher level rather than cramming in every possible feature or strategy.
02.
Simplicity paired with excellence is my go-to.
I love to share the real behind-the-scenes of building a business, including the mistakes, the uncertainty, and the decisions that don't make it to my social feeds, all so you can learn.
When you work with me, you get the unfiltered version. No highlight reels, no posturing, and no pretending I have it all figured out.
Just honest guidance from someone who's still learning and growing alongside you.
01.
Transparency isn't just a business strategy.
When I can overdeliver without burning out, I will. Every. Time.
This shows up in extra resources, surprise bonuses, and always giving you more value than you paid for. Because building a sustainable business should never mean being stingy with the people who trust you.
04.
Generosity is my default.
I live for deep relationships over surface-level interactions. When you work with me, you're not just another client - you're someone I genuinely care about and celebrate.
I remember your wins, your challenges, how you like to be coached, and the specific dreams you're working towards.
Fun fact - I have what I would call a photographic memory for coaching conversations - I'll remember details from sessions months (or years) ago that always surprise my clients. It's just how my brain works, and it means every interaction builds on the last.
03.
Connection comes before everything else.
Philosophy
My
A natural curiosity for humans led me to study psychology in college and eventually work in psychology labs, where I learned to observe human behavior with both a science mind and genuine compassion. When I discovered coaching years later, everything clicked. I'd found the perfect blend of psychology, business, and my obsession with helping people create what they want.
What sets me apart isn't just what I've built - it's how I see patterns and people.
I've always been fascinated by what makes people the way they are. Growing up, I moved often - like 9-different-elementary-schools often, all in completely different environments. This taught me to read people quickly and adapt to any situation. What started as survival skills became superpowers for coaching.
Over nearly 10 years, I've built and reimagined my own business multiple times - from general life coach to coaching skills expert to the complete approach I offer today
Each evolution taught me something new about what actually works (and what sounds good in theory but falls apart in practice). I've worked with hundreds of coaches across every niche imaginable, which means I've seen every challenge, every breakthrough, and every pattern that emerges when coaches try to build something authentic.
The result?
I can help you see patterns in your own business and life that you might miss, because pattern recognition is literally how my brain works - and it's a skill I can help you develop too.
I can't quiet my mind when it comes to innovation, but I'm also obsessed with simplicity.
That combination means I'm constantly testing new approaches, keeping what works, and discarding what's unnecessarily complicated.
For more established coaches ready to make strategic moves.
We'll audit your entire business, keep what you love, and reimagine the rest with clarity and purpose.
This isn't about endless theoretical discussions - it's about making decisive changes that align your practice with your vision while delivering extraordinary results for your clients.
Reimagine Mastermind
A membership for coaches ready to build it right from the foundation up.
This isn't about following someone else's blueprint - it's about developing exceptional coaching skills, smart business strategies, and sustainable life integration that works for who you actually are.
You'll join a community of coaches committed to excellence without perfection, creating practices that serve their clients brilliantly while enhancing every part of their lives.
Explore Your Options
