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Here's what nobody tells you:
You've taken the courses. Tried the strategies. Followed the advice.
Most marketing and selling advice treats every coach like they're the same. The same strategies. The same formulas. The same "proven" methods.
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You know the ones:
Post more. Be consistent. Use this script. Try this funnel. Show up on video even if you hate it because that's what works.
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And maybe some of it did work.
For a while. Until it didn't. Or until you burned out trying to keep up with something that never felt like you in the first place.
What if there's no "right" way to market your coaching business?
What if the only strategy that will actually work long-term is the one that fits how YOU already operate?
This is THE annual planning event for coaches who refuse to choose between building a successful practice and living a life they love.
Over two powerful sessions, we'll design your 2026 roadmap by integrating your business vision, life priorities, and personal values - because your coaching practice should be the thing that makes everything else in your life better, not harder.
(And yes, I know the whole “just be you” can sound cliche and frustrating, but stay with me for a minute)
You don’t need a formula you force yourself into, or a trend you chase because everyone else is doing it. And the "shoulds" that make you dread your own business - let’s just throw those out all together.
What you need is something that actually feels like you.
Tuesday, February 3
1-2:30 PM Eastern
free training | free training | free training | free training | free training | free training | free training | free training | free training | free training | free training | free training |
In this training, I'm going to show you:
Why chasing the "magic" marketing formula is keeping you stuck (and exhausted)
What's actually happening when a strategy works for someone else but feels impossible for you a life that feels good to live.
Real stories from coaches who stopped forcing it and figured out their version of sustainable that really works
A different way to think about marketing that doesn't require you to become someone you're not
This is what happens when you plan with your whole life in mind from the very beginning.
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You want to build a coaching business without dreading how you have to show up for it
This is for you if:
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You're tired of trying strategies that work for other people but feel like a slog for you (yes, even if they sometimes “work”)
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You've started to wonder if maybe you're just "bad at marketing"
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You're ready to stop forcing yourself into formulas and start figuring out what actually fits
I'm Lindsay
Dotzlaf
After nearly 10 years of building a multi-million dollar coaching business, I'm cracking the code on something most coaches think is impossible:
Growing your practice while enhancing every other area of your life.
I learned this the hard way.
Early in my business, I was financially successful but occasionally exhausted, taking client calls during family vacations and essentially being on-call 24/7.
I thought I was being a "good coach" and doing what I had to do to make it all work - instead, I was creating stress for everyone and wasn't even serving my clients as well because I was running on empty.
That experience led me to develop The Complete Coach approach that I now teach.
After working with hundreds of coaches and seeing the same patterns repeatedly, I know this:
The coaches who thrive long-term are the ones who plan with their whole life in mind. Not the ones who tell themselves they'll "figure out balance later" - because there is no later.
